Kellogg Post Graduate Certificate in Product Management (2022)

Applications close on July 26, 2022

Apply before July 22, 2022 and avail early registration benefit of 5% off.
Use code OC22065 during payment.

This program is open for enrollments for participants from Philippines, Malaysia, Thailand, Vietnam, Indonesia

WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.

Program Overview

We exist in a product economy. Whether a multinational corporation or a micro start-up, products are the foundation of growth. Developing and managing a product throughout the lifecycle has become increasingly complex and amplified by ever-expanding customer expectations and evolving technology.

Gain cutting-edge insights from Professor Mohanbir Sawhney – a globally-recognized scholar, educator, and author in driving product innovation and customer-centricity to deliver business success. Become a next-gen product manager or 'mini-CEO' (according to McKinsey & Co, 2020) with a 360-degree understanding of visualizing, innovating, and developing cutting-edge digital products and experiences through design strategies with Kellogg Executive Education's Post Graduate Certificate in Product Management. Build and manage a product roadmap through user research, prototyping, and product analysis to deliver the most commercial impact with UX Design, Agile Methodology, and Data Science and Analytics.

85%

Products being delivered fail to meet customer needs.

Source: Forbes, 2021

19%

Increase in the efficiency ofindustrial companies on averageis expected by investing in thedevelopment of digital products.

Source: PwC's Digital Product Development2025

Download Brochure

Advance Your Career in Product Management

Kellogg Post Graduate Certificate in Product Management (1)

Pillar 1: UX Design

Kellogg Post Graduate Certificate in Product Management (2)

Pillar 2: Agile Methodology

Kellogg Post Graduate Certificate in Product Management (3)

Pillar 3: Data Science and Analytics

High-level Program Takeaways

  • Master the end-to-end process of discovering, designing, developing, delivering, and managing products
  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager
  • Gain certifications in product management tools and methodologies including project management, A/B testing (Optimizely), and analytics (Google Analytics)
  • Hone your communication, negotiation, and influence skills to effectively manage people and relationships
  • Apply frameworks and tools to develop a start-to-finish product marketing plan

Who Is This Program For?

This program is ideal for:

  • Mid to senior-level professionals with over eight years of work experience, interested in driving product management and contributing to business growth
  • Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management

Why This Program?

  • 42% of product managers report directly to the board (The Product Management Survey, 2021) and Satya Nadella of Microsoft, Sundar Pichai of Google, Marissa Mayer of Yahoo!, and Susan Wojcicki of YouTube were product managers before they became CEOs.
  • An immersive 9 Months online program that will develop your aptitude to build and manage a product roadmap through user research, prototyping, and product analysis.
  • Real-world applications including a capstone project
  • Wide range of case studies and company examples
  • Kellogg’s MBA program has consistently been ranked #1 business school in Marketing by the U.S. News & World Report, and you will learn from some of the same marketing thought leaders and industry experts

Program Modules

Module 1:

Introduction to Product Management

Learn what a product manager (PM) does and how the role varies across industries, company size, and format (B2B and B2C). Learn what you need to succeed in this role and what makes an outstanding product manager. Additionally, understand why products matter; the product vision, mission, and strategy; problems versus products; and managing products as a business.

  • Define the characteristics of a product strategy
  • Differentiate the application of product strategies across industries
  • Determine the vision, values, mission, obstacles, and methods (V2MOM) for a company, business, or product.
  • Identify the skills required to be a successful product manager

Module 2:

Customer Insights for Product Innovation

Learn about the nature, sources, and tools ofcustomer insights (e.g., ethnography, customerexperience mapping, customer advisory boards,product telemetry, human factors research, etc.),and move from insights to action.

  • Articulate the nature and source of customer insights
  • Utilize customer insight tools to transform insights into action
  • Conduct customer research for a specific product

Module 3:

Analyzing Product Opportunities

Learn how to define and find product opportunities, Jobs-to-Be-Done (JTBD) framework, and assessing opportunities using the Real-Win-Worth It (R-W-W) framework.

  • Analyze product opportunities using the Jobs-to-Be-Done (JTBD) framework
  • Define key points of finding product opportunities using the JTBD framework
  • Utilize the R-W-W framework to assess product opportunities.

Module 4:

Product Discovery and Requirements Definition

Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.

  • Apply the discovery hypothesis framework, and build a wireframe
  • Create high-level user stories
  • Define the buyer persona

Module 5:

Business Model Design

Learn the definition and importance of business models, business model taxonomy—Freemium, Software as a Service (SaaS), and marketplace models, and equip yourself to choose the right business model for your product.

  • Analyze an existing pricing strategy
  • Evaluate SaaS and marketplace models
  • Determine the best business model for your product or service

Module 6:

Financial Analysis for Product Managers

Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn); learn about analyses such as Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability; and explore approaches to product pricing.

  • Assess the economics of a SaaS business
  • Conduct NPV and IRR analyses for a product
  • Determine approaches to product pricing

Module 7:

UI/UX Design for Product Managers

Learn the fundamentals of UX, conceptual, interaction, and virtual design, and the design sprint.

  • Understand the basics of UX design
  • Create a wireframe for the user experience
  • Learn to utilize wireframing tools (Balsamiq)
(Video) My Review on Product Manager Certificate course from “Product School”

Module 8:

Agile Product Development

Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc.), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile.

  • Describe key components of the Agile method of product development
  • Define the principles of Agile development and Agile methodologies
  • Understand the principles of Scrum
  • Utilize the Scaled Agile Framework

Module 9:

Product Planning and Roadmapping

Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools.

  • Utilize product planning tools to develop a product roadmap
  • Describe the required components of a product roadmap
  • Articulate how to link business strategy to product development

Module 10:

Product Prototyping

Discover the importance of prototyping, and learn about rapid prototyping, prototyping classifications (Alpha, Beta, Pilot), prototyping artifacts, wireframing, 3D printing, and prototyping best practices.

  • Understand the concept of prototyping and its importance
  • Differentiate between different prototypes (Alpha, Beta, Pilot)
  • Learn best practices in prototyping

Module 11:

Taking Products to Market

Get an overview of the product launch and Go-to-Market Strategy (GTM), elements of GTM strategy, product positioning and messaging, and product launch planning.

  • Choose the best route to market by analyzing your audiences
  • Define the primary value proposition for a product
  • Discuss best practices for product launches
  • Define the elements of a GTM strategy

Module 12:

Business Communication for Product Managers

Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos. Additionally, identify the hidden benefits of impactful written communications, and learn how to run efficient meetings and deal with difficult situations.

  • Differentiate between internal and external communication skills
  • Learn the fundamentals of storytelling
  • Learn how to communicate effectively, run productive meetings, and deal with difficult situations as a product manager

Module 13:

Managing the Partner Ecosystem

Address the definition and creation of the "whole offer"—the Make, Buy, or Ally decisions. Manage strategic partnerships and strategies for ecosystem development and growth.

  • Define the elements of the whole offer and perform a gap analysis
  • Analyze the whole offer of a company to make it better
  • Describe how to design and manage partnerships effectively

Module 14:

Managing Product Evolution and Growth

Discover how a company might grow product sales through customer development, market development, and demand expansion. Learn how to manage product line extensions, product line pruning, and product sunsetting.

  • Use the key lessons from this program to create a strategic roadmap for a business
  • Discuss the effectiveness of growth-hacking techniques
  • Select the correct strategy to drive revenue growth

Module 15:

Growth Hacking

Learn how to develop the growth-hacker mindset, and explore growth-hacking skills, strategies, processes, and best practices.

  • Tap into the growth-hacker mindset
  • Develop and refine growth-hacking skills and strategies
  • Describe best practices in growth hacking

Module 16:

Data Science and Analytics for Product Managers

Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors. Explore ways to leverage popular platforms and tools, such as Google Analytics.

  • Learn about various model evaluation metrics
  • Gain an overview of analytics tools and platforms

Module 17:

AI and ML for Product Managers

Learn the definitions and fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analytics—descriptive, predictive, and prescriptive.

  • Understand the methodologies and concepts of AI and ML
  • Design a data strategy and testing plan to improve business outcomes
  • Become familiar with AI/ML platforms and tools

Module 18:

Managing Stakeholder Relationships

Learn how to manage different relationships as a product manager. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership.

  • Learn the required skills to lead a product team
  • Articulate how to lead effectively without authority
  • Learn how to manage conflict and remote teams

Module 19:

Product Management for Services Companies

Learn about the scalability of products versus services. Discover the development process for services and how it differs from that of products.

  • Determine the scalability of products versus services
  • Learn the development process for services and how it differs from the development process for products

Module 20:

Capstone Project

In this final module, you will complete and submit the capstone project.

  • Create a product management plan fordeveloping a product and taking it to market.

Module 1:

Introduction to Product Management

Learn what a product manager (PM) does and how the role varies across industries, company size, and format (B2B and B2C). Learn what you need to succeed in this role and what makes an outstanding product manager. Additionally, understand why products matter; the product vision, mission, and strategy; problems versus products; and managing products as a business.

  • Define the characteristics of a product strategy
  • Differentiate the application of product strategies across industries
  • Determine the vision, values, mission, obstacles, and methods (V2MOM) for a company, business, or product.
  • Identify the skills required to be a successful product manager

Module 11:

Taking Products to Market

Get an overview of the product launch and Go-to-Market Strategy (GTM), elements of GTM strategy, product positioning and messaging, and product launch planning.

  • Choose the best route to market by analyzing your audiences
  • Define the primary value proposition for a product
  • Discuss best practices for product launches
  • Define the elements of a GTM strategy

Module 2:

Customer Insights for Product Innovation

Learn about the nature, sources, and tools ofcustomer insights (e.g., ethnography, customerexperience mapping, customer advisory boards,product telemetry, human factors research, etc.),and move from insights to action.

  • Articulate the nature and source of customer insights
  • Utilize customer insight tools to transform insights into action
  • Conduct customer research for a specific product
(Video) How to Figure Out Which Product Management Certification is Best for You

Module 12:

Business Communication for Product Managers

Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos. Additionally, identify the hidden benefits of impactful written communications, and learn how to run efficient meetings and deal with difficult situations.

  • Differentiate between internal and external communication skills
  • Learn the fundamentals of storytelling
  • Learn how to communicate effectively, run productive meetings, and deal with difficult situations as a product manager

Module 3:

Analyzing Product Opportunities

Learn how to define and find product opportunities, Jobs-to-Be-Done (JTBD) framework, and assessing opportunities using the Real-Win-Worth It (R-W-W) framework.

  • Analyze product opportunities using the Jobs-to-Be-Done (JTBD) framework
  • Define key points of finding product opportunities using the JTBD framework
  • Utilize the R-W-W framework to assess product opportunities.

Module 13:

Managing the Partner Ecosystem

Address the definition and creation of the "whole offer"—the Make, Buy, or Ally decisions. Manage strategic partnerships and strategies for ecosystem development and growth.

  • Define the elements of the whole offer and perform a gap analysis
  • Analyze the whole offer of a company to make it better
  • Describe how to design and manage partnerships effectively

Module 4:

Product Discovery and Requirements Definition

Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.

  • Apply the discovery hypothesis framework, and build a wireframe
  • Create high-level user stories
  • Define the buyer persona

Module 14:

Managing Product Evolution and Growth

Discover how a company might grow product sales through customer development, market development, and demand expansion. Learn how to manage product line extensions, product line pruning, and product sunsetting.

  • Use the key lessons from this program to create a strategic roadmap for a business
  • Discuss the effectiveness of growth-hacking techniques
  • Select the correct strategy to drive revenue growth

Module 5:

Business Model Design

Learn the definition and importance of business models, business model taxonomy—Freemium, Software as a Service (SaaS), and marketplace models, and equip yourself to choose the right business model for your product.

  • Analyze an existing pricing strategy
  • Evaluate SaaS and marketplace models
  • Determine the best business model for your product or service

Module 15:

Growth Hacking

Learn how to develop the growth-hacker mindset, and explore growth-hacking skills, strategies, processes, and best practices.

  • Tap into the growth-hacker mindset
  • Develop and refine growth-hacking skills and strategies
  • Describe best practices in growth hacking

Module 6:

Financial Analysis for Product Managers

Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn); learn about analyses such as Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability; and explore approaches to product pricing.

  • Assess the economics of a SaaS business
  • Conduct NPV and IRR analyses for a product
  • Determine approaches to product pricing

Module 16:

Data Science and Analytics for Product Managers

Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors. Explore ways to leverage popular platforms and tools, such as Google Analytics.

  • Learn about various model evaluation metrics
  • Gain an overview of analytics tools and platforms

Module 7:

UI/UX Design for Product Managers

Learn the fundamentals of UX, conceptual, interaction, and virtual design, and the design sprint.

  • Understand the basics of UX design
  • Create a wireframe for the user experience
  • Learn to utilize wireframing tools (Balsamiq)

Module 17:

AI and ML for Product Managers

Learn the definitions and fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analytics—descriptive, predictive, and prescriptive.

  • Understand the methodologies and concepts of AI and ML
  • Design a data strategy and testing plan to improve business outcomes
  • Become familiar with AI/ML platforms and tools

Module 8:

Agile Product Development

Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc.), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile.

  • Describe key components of the Agile method of product development
  • Define the principles of Agile development and Agile methodologies
  • Understand the principles of Scrum
  • Utilize the Scaled Agile Framework

Module 18:

Managing Stakeholder Relationships

Learn how to manage different relationships as a product manager. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership.

  • Learn the required skills to lead a product team
  • Articulate how to lead effectively without authority
  • Learn how to manage conflict and remote teams

Module 9:

Product Planning and Roadmapping

Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools.

  • Utilize product planning tools to develop a product roadmap
  • Describe the required components of a product roadmap
  • Articulate how to link business strategy to product development

Module 19:

Product Management for Services Companies

Learn about the scalability of products versus services. Discover the development process for services and how it differs from that of products.

  • Determine the scalability of products versus services
  • Learn the development process for services and how it differs from the development process for products

Module 10:

Product Prototyping

(Video) Don't become a product manager

Discover the importance of prototyping, and learn about rapid prototyping, prototyping classifications (Alpha, Beta, Pilot), prototyping artifacts, wireframing, 3D printing, and prototyping best practices.

  • Understand the concept of prototyping and its importance
  • Differentiate between different prototypes (Alpha, Beta, Pilot)
  • Learn best practices in prototyping

Module 20:

Capstone Project

In this final module, you will complete and submit the capstone project.

  • Create a product management plan fordeveloping a product and taking it to market.

Download Brochure

Certifications Included in the Program*

Kellogg Post Graduate Certificate in Product Management (4)

Google Analytics: Understand Your Customers

Dive into the world’s most widespread and accessible analytics tool by obtaining theGoogle Analytics for Beginners Certification. The Google Analytics platform givesproduct owners an abundance of data to examine what is working and what can beimproved. Learn how to navigate the platform efficiently to extract the insights you need.

This program will also enable you with the skills to be proficient in the use of UI/UX, Product Roadmapping and experimentation tools like:

Kellogg Post Graduate Certificate in Product Management (5)

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of themdoes not imply any affiliation with or endorsement by them.

Case Studies

The program will feature the following case studies and examples:

Kellogg Post Graduate Certificate in Product Management (6)

Whirlpool Gladiator GarageWorks

Explore how Whirlpool listened to customerfrustrations and gathered insights on the clutter intheir garages. This discovery process led to thecreation of GarageWorks—solution packages tohelp customers reclaim their garages throughbetter organization.

Kellogg Post Graduate Certificate in Product Management (7)

Airbnb

Examine the role that professional photographyplays at Airbnb while going through the elevensteps of the company’s growth-hacking strategy.

Kellogg Post Graduate Certificate in Product Management (8)

Pareto Intelligence

Examine the process of taking a healthcare-related service and turning it into a productas Pareto Intelligence has done with theirtechnology solutions to improve value-basedoutcomes.

Kellogg Post Graduate Certificate in Product Management (9)

WeWork

Study an example of top-downmarket sizing and how WeWorkachieved this.

Kellogg Post Graduate Certificate in Product Management (10)

Amazon Kindle Fire Phone

A post-mortem study about the doomed productthat the company’s CEO was adamant aboutcreating while refusing to listen to what customersactually wanted.

Kellogg Post Graduate Certificate in Product Management (11)

Motorola

Motorola is ready to launch its Droid 2smartphone. Just before launch, the company'sbiggest customer, Verizon, conveys thatconsumers don't like the camera button and asksfor a redesign. What steps do you take in thissituation?

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of product and company names does not imply any affiliation with or endorsement by the holders.

Program Faculty

Kellogg Post Graduate Certificate in Product Management (12)

Mohanbir Sawhney

Associate Dean for Digital Innovation |McCormick Foundation Chair of Technology |Clinical Professor of Marketing |Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list...

More info

Kellogg Post Graduate Certificate in Product Management (13)

Mohanbir Sawhney

Associate Dean for Digital Innovation |McCormick Foundation Chair of Technology |Clinical Professor of Marketing |Director of the Center for Research in Technology and Innovation

(Video) Kellogg Executive Scholar Certificate

Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list.

Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.

Professor Sawhney’s speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc.

Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.

Instructors

Kellogg Post Graduate Certificate in Product Management (14)

Steven Benario

Product Manager

Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years inProduct, he has worked with a broad swath of companies including Microsoft, AOL, Pivotal Labs, Tenable,Electronic Arts, and several early-stage startups. Through his career, he has developed a specialty in leadingMachine Learning and Artificial Intelligence products. Since 2014, Steven has shared his knowledge and expertisethrough coaching and teaching product managers in a variety of settings.

For the past several years, he has specifically focused on accelerating enterprises’ best practices and their ability todrive value for users with the latest technologies. His #1 approach for getting user feedback: “Can we just askthem?” Steven lives in New York and travels voraciously. If you can’t find him there, you’ll likely run into him on theski slopes or biking, hiking, and eating his way around the world.

Kellogg Post Graduate Certificate in Product Management (15)

Tamara Sanderson

UX/UI Design Lead

Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google,Automattic, and Oliver Wyman. She has approached her career with the same explorer mentality, with nearly 15years of experience in roles ranging from management consulting to private equity, partnerships and now design.

She is currently located in Boston, where she is a Design Lead for IDEO. She also teaches part-time at Jolt.io andis co-writing a book on remote work.

Kellogg Post Graduate Certificate in Product Management (16)

Tami Reiss

Product Strategy Leader

Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprisecompanies, and community profit organizations define their product strategy and set up product organizations forscale. She has worked with countless companies and organizations to set strong strategies for growth andspecializes in B2B SaaS. Right now, Tami is focusing on coaching up and coming product leaders, teachingcourses in management and strategy, and writing a children's book called "What do Product Managers Do?".

Tami lives with her husband Nadav and daughter Ruth in Florida, but has spent half her life in LA and NYC. Sheloves to travel and considers herself a citizen of the world.

What our past participants say

Kellogg Post Graduate Certificate in Product Management (17)

I am so glad I signed up for this program. Professor Sawhney's lectures werevery crisp, and the way he introduced real-life examples helped to understandthe concepts better.

— Deepti Prabhakar, Manager, Quality Assurance Engineering, Pearson

Kellogg Post Graduate Certificate in Product Management (18)

Building a product development plan for the Capstone scenario and case studiesof different companies were the best parts of this program for me.

— Akansha Mehta, Software Engineer, McAfee

Certificate

Kellogg Post Graduate Certificate in Product Management (19)

Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants.

Download Brochure

(Video) Product Managers as Problem Managers

Note:
- After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
- All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
- This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

FAQs

What certifications should I get to become a product manager? ›

The Top 5 Product Management Certifications
  • Certified Product Marketing Manager – A Product Management Career. ...
  • Agile Certified Product Manager And Product Owner. ...
  • Software Product Management. ...
  • Digital Product Management. ...
  • One Week Technical Product Manager.
3 May 2022

Which institute is best for product management? ›

List Of The Top Product Management Courses
  • Digital Product Management.
  • Udemy Become a Product Manager.
  • Edx Digital Product Management.
  • Google Project Management Professional Certificate.
  • Edx Product Management.
  • One Week Technical PM.
  • Product Management Course by Product School.
  • Career.pm.
24 Sept 2022

Is Kellogg School of Management a good school? ›

Northwestern University (Kellogg) is ranked No. 3 (tie) in Best Business Schools and No. 3 in Part-time MBA. Schools are ranked according to their performance across a set of widely accepted indicators of excellence.

How long does it take to get a product management certification? ›

Duration: 8 weeks

The Product Management Certification provides all the knowledge you need to become a PM professional. If you're starting out in product management, this is the ideal certification for you to learn the ropes.

How do I break into product management with no experience? ›

6 Different Ways to Get a Product Manager Job With No Experience
  1. Study and Research. ...
  2. Internal Transition. ...
  3. Apply for Junior Product Manager Roles. ...
  4. Start a Company. ...
  5. Join a Startup. ...
  6. Get Product Management Career Coaching.
13 May 2021

Is a CPM certification worth it? ›

The CPM will enable you to

The average base property manager salary in the U.S. is $48,340. For CPMs, the average is $118,383. Go farther in your career. Over half of CPMs hold senior-level management positions.

Do you need an MBA to become a product manager? ›

You'll learn about negotiation, marketing, customer research and psychology, and people skills — all of which are essential for product management. Therefore, the crux is, MBA will help you in the process to become a product manager, but it's not essential.

Which is better project manager or product manager? ›

While a product manager sets the vision, goals, and business trajectory of a product, a project manager leads the many projects to make those goals a reality. So if the product manager is a strategic thinker, the project manager is more of a doer. It might help if we distinguish products from projects.

Is MBA helpful for product manager? ›

At the end of the day, an MBA can be a useful pursuit for product managers. It provides experience, resources, new approaches to solving problems, and connections - all of which are very important in improving your skills set as a PM.

Is Kellogg an Ivy League? ›

The term “Ivy League” is most commonly used to describe some of the most prestigious higher education universities in the United States.
...
Ivy League Schools vs. M7 business schools.
Ivy League Business SchoolsM7 Business Schools
Yale SoMStanford GSB
Dartmouth TuckNorthwestern Kellogg
5 more rows
15 Sept 2020

Is it hard to get into Kellogg? ›

Few top business schools spend as much time as the Kellogg School of Management at Northwestern University does getting to know its applicants. Yet every year, only about one in five applicants earns a spot in the upcoming class at the M7 business school, based in Evanston, Ill.

Which is better booth or Kellogg? ›

Booth MBA Program Focus. Historically, Kellogg has been stereotyped as a marketing school, whereas Chicago Booth has a reputation for Finance. Kellogg ranks number one when it comes to marketing in various surveys and studies, while Chicago Booth often ranks after Wharton for finance.

How much does product manager certificate cost? ›

Costs range from about $400 to over $5,000 to get a product manager certificate. The cost typically depends on how much experience and education you have accumulated already. You'll need to pay for the course or bootcamp which prepares you for the exam, then pay for the exam separately.

Is PMP a product manager? ›

' PMP is a Project Manager certification – so my answer is “No.” To assist those on LinkedIn who are not familiar with Product Development, below is a simplified explanation of New Product Development (NPI) with Product Management and Project Management leadership responsibilities.

Is the Google project manager certificate worth it? ›

The Google Project Management Certificate is definitely worth it. It will help you build job-ready skills to start a career as a project manager. The course is prepared by Google project managers and is recognized in the industry as valid certification for project management entry-level positions.

Is product manager a stressful job? ›

High work stress.

Being a product manager comes with high expectations that can often prove to be stressful. As a manager, you are not only responsible for the product development and delivery process, but also for the entire product management team.

How do I become a Google product manager? ›

Minimum qualifications: Bachelor's degree or equivalent practical experience. 4 years of technical product management experience such as creating strategic product roadmaps and working with cross-functional teams. Experience driving product vision, go-to-market strategy, and design discussions.

What is product owner salary? ›

The average salary for a Product Owner in US is $105,867. The average additional cash compensation for a Product Owner in US is $12,801. The average total compensation for a Product Owner in US is $118,668. Product Owner salaries are based on responses gathered by Built In from anonymous Product Owner employees in US.

Does a CPM expire? ›

Individuals who have earned their C.P.M. designation are required to be recertified every five years. To be recertified, an applicant must earn 84 Continuing Education Hours (CEHs) during their current certificate period.

Which is better RPA or CPM? ›

The CPM designation will provide you with an educated status of having knowledge in all aspects of real estate including commercial, residential, industrial, and association management. However, if you work in a metropolitan city such downtown San Francisco, then choosing the RPA® designation should be your priority.

What is CPM qualification? ›

A Certified Project Master (CPM) is a project leader and innovator. They have been independently assessed against a broad range of project management competencies, and can apply a suite of specialised technical and managerial skills to initiate, plan, execute and evaluate their own project work and the work of others.

Which MBA is required for product management? ›

A masters degree in business is required for most product management roles.

How many product managers have MBAS? ›

37%. To put it simply, an MBA ins't a magic bullet to a lucrative career in Product Management. What do these numbers tell us?

Do product managers go to business school? ›

Most people don't go to school for product management—although there are a few graduate-level degrees and certificate programs popping up these days. Instead, product managers come from many walks of life, including engineering, marketing, project management, or something completely unrelated.

Who gets paid more project manager or product manager? ›

A Product Manager's average base salary in the USA is $108,992, whereas a Project Manager earns $66,137.

Who gets paid more product manager or program manager? ›

The average salary range is between $56,000 and $161,000. Therefore, program managers tend to earn more than project managers on average. However, the average product manager salary is the highest among the three at $111,174 per year with a salary range between $72,000 and $172,000.

Are product managers paid well? ›

Although the average product manager salary in India is around 16 lakhs, it can go up to 30 lakhs per year with experience and added skills. Even the starting pay is quite high for this role. You can expect to earn somewhere around 7-8 lakhs per year when starting out.

Which MBA specialization is best in future? ›

7 MBA Specializations to Enhance Your Professional Career
  • MBA in Accounting. An MBA in Accounting prepares graduates to measure, analyze, interpret, and communicate economic data. ...
  • MBA in Analytics Intelligence. ...
  • MBA in Healthcare Management. ...
  • MBA in Human Resources Management. ...
  • MBA in Finance. ...
  • MBA in Management. ...
  • MBA in Marketing.
24 Jan 2022

Who can do product management course? ›

The Product Management course's eligibility requirement is to complete 10+2 from a recognized Board. However, there are some courses that are offered at PG and Masters level.

What GMAT score do I need for Kellogg? ›

You need at least 700+ GMAT scores for top business schools like Kellogg. The average GMAT score for Kellogg's incoming class of 2023 is 727, with a GMAT range of 630 – 780.

Is Insead better than Harvard? ›

According to the Financial Times' new MBA rankings, Insead is the best business school in the world.

Does Kellogg require GMAT? ›

The Kellogg School of Management at Northwestern University does not require a GMAT or Executive Assessment score for most applicants, but a GMAT score is required if you did not earn a bachelor's degree.

How important is the Kellogg interview? ›

While your alumni interviewer offers valuable insight to the admissions committee, their influence only extends so far – they are not the final gatekeepers to who is admitted or denied. This experience is one part of a holistic review of your application, so keep some perspective.

Is Kellogg an MBA stem? ›

Kellogg is one of the highest-ranked schools besides Wharton, CMU Tepper, UC Berkeley Haas, and Darden School of Business to add a STEM-Designation to their MBA Program/Major.

Does Kellogg MBA require work experience? ›

While test scores and work experience are an important part of the application, your candidacy isn't based on those elements alone. We take everything into account, including your values, goals and the impact you've had on your organization.

How hard is it to get into booth? ›

What is the Booth MBA acceptance rate? The Booth MBA acceptance rate is 12.3%.

What is unique about Kellogg? ›

The Kellogg School of Management is known as the first business school in the world to begin interviewing student applicants to assess their leadership potential and suitability.

What percentage of booth applicants get an interview? ›

Ahlm discusses how an application is reviewed at Chicago Booth. Chicago Booth interviews 40%–50% of applicants, though depending on the strength of the applicant pool, the percentage can vary from year to year.

Is PMP a product manager? ›

' PMP is a Project Manager certification – so my answer is “No.” To assist those on LinkedIn who are not familiar with Product Development, below is a simplified explanation of New Product Development (NPI) with Product Management and Project Management leadership responsibilities.

What courses should a product manager do? ›

Most of these product management certification courses are for beginners and intermediate-level product managers having 1-5 years of experience.
...
What you'll learn here?
  • Digital Product Management: Modern Fundamentals.
  • Agile Meets Design Thinking.
  • Hypothesis-Driven Development.
  • Agile Analytics.
  • Managing an Agile Team.
5 Jul 2022

How does one become a product manager? ›

How to become a Product Manager in five steps:
  1. Learn product management fundamentals.
  2. Get familiar with the product management process.
  3. Study your line of business and industry.
  4. Develop your own projects to build product skills.
  5. Create a portfolio of projects to showcase your work.

How much does product manager certificate cost? ›

Costs range from about $400 to over $5,000 to get a product manager certificate. The cost typically depends on how much experience and education you have accumulated already. You'll need to pay for the course or bootcamp which prepares you for the exam, then pay for the exam separately.

Who earns more project manager or product manager? ›

Who earns more: product manager or project manager? Generally, product managers make more than project managers in the US. The average product manager's salary in the US is $111,755 a year, while a project manager in the US makes an average salary of $87,637, according to August 2021 data from Glassdoor.

Are product managers paid well? ›

Although the average product manager salary in India is around 16 lakhs, it can go up to 30 lakhs per year with experience and added skills. Even the starting pay is quite high for this role. You can expect to earn somewhere around 7-8 lakhs per year when starting out.

Do product managers make more than program managers? ›

The average salary range is between $56,000 and $161,000. Therefore, program managers tend to earn more than project managers on average. However, the average product manager salary is the highest among the three at $111,174 per year with a salary range between $72,000 and $172,000.

Do you need a degree to be a product manager? ›

Product managers must complete appropriate education before they can be considered for hire. They typically must complete at least a bachelor's degree in business management, or a closely related field. A business background will help them be ready to step into entry-level business and product roles.

Is MBA needed for product management? ›

You'll learn about negotiation, marketing, customer research and psychology, and people skills — all of which are essential for product management. Therefore, the crux is, MBA will help you in the process to become a product manager, but it's not essential.

Which stream is best for product management? ›

However if one plans to be a product manager specific to design or technical products, the science stream would be preferred. One can either apply for a bachelor's degree in business management and then apply for a Masters's program in business management.

What are the 3 major areas of product management? ›

It identifies the three primary areas of focus for product management, namely: Product discovery. Product Planning. Product Development.

Is product manager a stressful job? ›

High work stress.

Being a product manager comes with high expectations that can often prove to be stressful. As a manager, you are not only responsible for the product development and delivery process, but also for the entire product management team.

Is it hard to become a product manager? ›

Is it hard to become a product manager? Because product management blends so many skills and responsibilities, it can be a difficult role to achieve. Product managers often work in other jobs before demonstrating the ability to develop a new product and lead a team.

Is the Google project manager certificate worth it? ›

The Google Project Management Certificate is definitely worth it. It will help you build job-ready skills to start a career as a project manager. The course is prepared by Google project managers and is recognized in the industry as valid certification for project management entry-level positions.

What is the difference between a product owner and product manager? ›

To break it down: The product manager discovers what users need, prioritizes what to build next, and rallies the team around a product roadmap. The product owner is responsible for maximizing the value of the product by creating and managing the product backlog.

Who can do product management course? ›

The Product Management course's eligibility requirement is to complete 10+2 from a recognized Board. However, there are some courses that are offered at PG and Masters level.

Videos

1. How Much Do Product Managers Earn In India & US?
(Konversations By InsideIIM)
2. Kellogg ExecEd | Professional Certificate in Digital Marketing (Online) | Program Overview
(Emeritus)
3. How I Got Into Product Management with NO EXPERIENCE!!!
(Alisa Works)
4. Kellogg MBA Candidate Shares Application Tips | How to Write a Stellar Kellogg MBA Essay?
(e-GMAT)
5. P-Camp I Becoming a world class Product Manager I Prof. Mohanbir Sawney
(NASSCOM Product)
6. Is a Digital Marketing Certification Really Worth It?
(Knowledge Enthusiast Matthew Royse)

Top Articles

You might also like

Latest Posts

Article information

Author: Lakeisha Bayer VM

Last Updated: 10/27/2022

Views: 6320

Rating: 4.9 / 5 (49 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Lakeisha Bayer VM

Birthday: 1997-10-17

Address: Suite 835 34136 Adrian Mountains, Floydton, UT 81036

Phone: +3571527672278

Job: Manufacturing Agent

Hobby: Skimboarding, Photography, Roller skating, Knife making, Paintball, Embroidery, Gunsmithing

Introduction: My name is Lakeisha Bayer VM, I am a brainy, kind, enchanting, healthy, lovely, clean, witty person who loves writing and wants to share my knowledge and understanding with you.