Product Management 101: An Online Course from Udemy OpenCourser (2022)

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The goal ofProduct Management 101 is to helpyou become amore strategic product manager - with a greaterimpact on your company and its future product portfolio.

We will cover the spectrum of product management workfrommarket intelligence, strategy,new product development, and lifecycle management.

We will stepthrough best practicesfor workingwithdevelopment teams to createmarket-leading, breakthrough products. We will look at how tobestposition, price and manage these products in the market as part of our section on lifecycle management (i.e.product marketing).

Thiscourse has been designed forproduct managers with0-5 years of experience, who work with engineers (software developers, hardware developers, scientists, etc.) to develop next generation products.

Product Management 101 canhelp you meet the fundamental purpose of product management:to manage the full lifecycle of products and servicesto create exceptional customer value, generate long-term competitive advantage, and deliver year-after-year profitability.

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What people are saying

According to other learners, here's what you need to know

product manager in 56 reviews

I feel like I realy learned how to be a more strategic product manager with Tood.

IT appears as a lot of work but less time for product manager The course had a very comprehensive approach of teaching product management touching every aspects of the job.

A lot of good examples and tools to be a more strategic Product Manager Course is extremely helpful.

It provides crisp information about areas where a successful and strategic Product Manager should focus on.

wanted to understand the functions of product manager, this course does a good job.

A really nice course for any product managers in any fields, it includes many useful tools and great perspectives for those who want to improve their product managements skills and eventually become influential in the organization.

Solid overview - as an internal product manager for a large firm I was hoping for at least some content geared in that direction.

I am having a cross-functional knowledge on product management, the complete life cycle and the various teams that we would have to interact as a product manager.

The resources are very helpful and will help me apply this to my journey as Product Manager.

I want to know what to do in a particular situation as a product manager.

I have just learned that I am spending way too much time on the tactical side Product Management 101 addresses the concerns I have with my product manager role offering key insights and strategies for me to be more successful.

I don't formally have the title of "Product Manager" but have long suspected that it is the closest way to describe what I do.

So I wish there’s are more types of product managers.

I have been a product manager for many years and took a side step to another role.

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so far in 24 reviews

(Video) PRODUCT MANAGEMENT FUNDAMENTALS

So far I suppose.

Exception for Non-English people following the course it may be complicate sometime to cash some words A bit outdated Happy with what I’ve learned so far The course has been very insightful.

So far as expected, ready for a deeper dive now Good match because it is an area I am trying to develop a better understanding of I'm new to Product Management, this seems to give a good comprehensive overview.

So far, so good!

So far so good it was good Highly recommended Good presentation with simple logic for beginner.

So far it's all been intro and overview.

So far it seems like everything I need Good I understood the work procedure of a PM very well.

Excellent so far, right on the spot.

Very pleased so far with overview and delivery of topic.

Very commonplace information, easily obtained on free sources available on the internet, definately not worthy the price so far.

So far, this course has been informative and provided good templates and guidelines for working through various steps of product management work.

So far so good!

So far it's about as boring as most online business lectures, so no surprise there.

so far is great Very comprehensive.

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introduction to product management in 10 reviews

Great introduction to Product Management.

Great introduction to product management.

A very clear introduction to product management along with practical steps to guide you through the process.

Disclaimer: I'm not a PM professional Very informative, valuable information for all aspects of product development This was a very good introduction to Product Management.

clear content, well spoken, My first introduction to Product management and boy did i learn a lot.

Interesting and informative introduction to product management.

Gives you the layout of the land and basic understanding of concepts Great introduction to product management.

Good introduction to Product Management Its a nice course for starters in product marketing Well drafted and explained.

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easy to follow in 9 reviews

Coming in with limited experience and understanding of product management, the course has done a great job of breaking things down into digestible bits, and presenting the information in a manner that's easy to follow and understand.

Very well laid out and easy to follow.

(Video) Stanford Online - Learn Product Management in our Courses and Programs

Easy to follow.

Fantastic pace & commentary is easy to follow.

enjoyed this and will be looking for more from you very easy to follow and useful information!

Great information and it's broken down in easy to follow points Informative and well done.

Very Good really engaging, and very easy to follow Would have preferred more real time examples.

good instructor and good contents The instructor/presenter delivers the material in an easy to follow and understandable manner.

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case studies in 11 reviews

Enjoyed the Case Studies, activities and Quizzes.

May be the examples and case studies could have been more to make this course very practical.

Easy to listen to, great case studies and interesting articles!

Overall, I enjoyed the information and case studies shared, I definitely will be recommending this course to some of my colleagues.

Practical oriented course, that includes real life case studies.

The trainer has a thought clarity and has great content.I would love to see a bit more engagement with trainee in form of exercises though.Current ones do not have many case studies or use cases to solve.

This training might also be used by people who are not product managers already hence would need more case studies ,close to practical world, to practice.

I however wanted some real-life examples/case studies that have actually occurred in order to understand the concepts better.

The basic concepts are well covered but there are no case studies for hands on, neither are there any information on the product performance metrics etc.

thanks interesting case studies.

helpful in product development good nice J j GOOD hj helps in managing good one very good course, videos are good length and provide excellent information with relevant case studies ok Looks good Wel structured and clear contents course

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good match for in 6 reviews

This is not a good match for me.

its a good match for me because I am a Product Manager and this course has clarified so many things that seems blur Great intro course, ready to start using this framework and tools right away in my product manager role.

Good Introductory Course It's a good match for what I want t do, but since I'm not doing it yet I'm more curious about how I can use this at my current Project mgmt job and to apply for future product mgmt jobs.

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A good match for a product manager like me.

Yes, this is a good match for me.

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real world examples in 5 reviews

The instructor explains everything well and provides real world examples.

A lot of real world examples as well and helpful exercises.

Wish it went into more real world examples / applications but it's advertised as an entry level course so can't dock points for that It's very concise and informative Product Management course.

Needs more real world examples.

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looking forward in 8 reviews

looking forward to Product Management 102.

Looking forward to Product Management 102 with more challenging assignments.

Looking forward to attend product management 102 as well.

Concepts in this module will be much easy to understand if supported with more industry cases I'm looking forward to Product Management 102 course :) Very good introductory course for Product Management.

Looking forward to the next course This course is very time-efficient, useful, and informative.

Looking forward to finish the course.

Looking forward to learning more.

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well organized in 8 reviews

It was extremely well organized.

The teacher is well organized with his material.

Course is well organized around a simple flow, showing front-line prod management is about.

It was a very well organized and insightful series.

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well organized, easy to understand, and good overview for intro to product management.

Use more relevant industry examples but the material is very well organized.

Very well organized and delivered course!

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high level in 7 reviews

With a focus on high level concepts, there are many opportunities to apply them to your own situation.

Clearly defines what the course is about, and how we’re going to go about learning the material Getting a high level understanding about product management.

This course has the high level ideas and strategic elements and then also includes the low level practical/tactical elements.

Useful as a very high level overview of product management.

Extremely high level framework discussion.

Too high level and fluffy compared to what I expected.

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real life in 6 reviews

It has been a great course with lots of practical examples from real life.

It blended the theoretical models with practical real life examples.

Todd explains clearly on the basic concepts with easily understandable real life examples.

Trainer seems really mastering the subject with real life experience Great info for person new to Prod Mgmt space.

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starting point in 5 reviews

But for those that are looking at gaining a view into what a PM might do from a business strategy and execution perspective I believe this course offers a good starting point, albeit with minimal depth.

Great as starting point... For a person who just started a career as Product Manager, I find this course to be very helpful; it gives me the idea and suggestions on what should I be doing in different stages of the product.

Lovability++ This is a very good starting point for future product managers.

A great overview and starting point for anyone interested in product management.

(Video) Review: Top 5 FREE Online Learning Platform with Certificates

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FAQs

Is product management a good field? ›

Product management can be an extremely lucrative and engaging career path for creative minds who want to play a critical role in the development of new consumer goods, business technologies, software platforms and anything else that people use every day.

What is product management VS project management? ›

Product managers and project managers often work together, they have distinct roles. While a product manager sets the vision, goals, and business trajectory of a product, a project manager leads the many projects to make those goals a reality.

Who can do product management course? ›

There is no upper age limit for a candidate who is seeking admission in this course. However, he/she must be at least 20 years old or above to be eligible to get admission in those respective institutes.

What qualifications do I need to be a product manager? ›

The basic requirement to become a product manager in India is: Relevant bachelor's or master's degree in Business administration, management, computer science, engineering, marketing, economics, or a related field. 2-5 years of field experience in product development, testing, or product designing.

Can you become a product manager without a degree? ›

One can change their current career to product management without going through college programs. That doesn't mean that the general product manager education requirements have diminished over the years. It's just that, companies understand that you don't need a degree in product management to become a product manager.

How difficult is product management? ›

Because product management blends so many skills and responsibilities, it can be a difficult role to achieve. Product managers often work in other jobs before demonstrating the ability to develop a new product and lead a team. It requires persistence, which makes landing the position worthwhile.

Are product managers paid well? ›

Although the average product manager salary in India is around 16 lakhs, it can go up to 30 lakhs per year with experience and added skills. Even the starting pay is quite high for this role. You can expect to earn somewhere around 7-8 lakhs per year when starting out.

Is product management a stressful job? ›

High work stress.

Being a product manager comes with high expectations that can often prove to be stressful. As a manager, you are not only responsible for the product development and delivery process, but also for the entire product management team.

Who gets paid more product manager or program manager? ›

The average salary range is between $56,000 and $161,000. Therefore, program managers tend to earn more than project managers on average. However, the average product manager salary is the highest among the three at $111,174 per year with a salary range between $72,000 and $172,000.

How many hours do product managers work? ›

So, if you work in a startup environment as a PM, you can expect to work somewhere in the range of 40 to 60 hours per week, depending on the company culture. This is merely an estimation but it's something that you may want to consider when choosing which company to apply to.

Can a project manager become a product manager? ›

The good news for you is that, as a project manager, you already have some of the experience and skills needed to become a product manager. But the two roles are very different. Making the transition will require you learn many skills you might not have acquired in your project management career.

Does Google have a product management course? ›

Alumni network - The Google APM program is the first Associate Product Manager program of its kind and was created in 2002. The program has a far-reaching alumni network of over 600 APMs, including more than 35 APM alumni in senior leadership roles at Google.

What is product management MBA? ›

An MBA in product management is a degree course offered by several B-Schools with a concentration or specialization in product management. Therefore, the curriculum for MBA in product management is designed in such a way as to familiarize students with the various roles in the life cycle of a product.

What is product management subject? ›

Course Description. Product management is the process of making the right product that solves the right problem for the right person at the right time. The right person is the customer, who along with business and technology, make up the heart of the product management process.

Which degree is best for product management? ›

The education level required to apply for many product manager positions is a bachelor's degree in business or a related field. Product manager degrees should include coursework in communications, marketing, economics, public relations, statistics, advertising and management.

What does a product manager do on a daily basis? ›

Part of a product manager's responsibilities is to search out, gather, handle, and prioritize customer needs and wants. Knowing the market requirements is key to a successful product. They need to understand why customers buy products as well as what the competition is doing.

How much experience do you need to be a product manager? ›

Most product management jobs require years of experience. The length of time generally depends on the specific role. High-level management positions, such as a director, request five to 12 years of experience. Entry-level positions — associate product managers — are attainable without any prior skill.

How much do product managers make at Google? ›

The average Google Product Manager salary is $198,742 pa, which includes a base salary of $158,757 plus a bonus of $39,985. This total pay is $82,786 more than the national average for a product manager. Google product manager salary can range from $118,000 to $505,555 pa, with equity ranging from 0k to 100k.

Does product management require coding? ›

Do product managers need to know how to code? For the majority of jobs, it's not a requirement. However, it can certainly make you more successful in the role. Product management teams lead a product from idea to production, and when they understand the technical side, the process flows a lot more smoothly.

How do you become a product manager from scratch? ›

How to Become a Product Manager?
  1. Technical Proficiency. A lot of technical details go into the development of a product. ...
  2. Empathy. ...
  3. Creative and Strategic Thinking. ...
  4. Communication and Negotiation Skills. ...
  5. Business Administration Skills. ...
  6. Product Manager. ...
  7. Associate Product Manager. ...
  8. Group Product Manager.
11 Jun 2021

Is product manager a tech job? ›

People assume that product managers need to have technical knowledge and skills to become technical product managers. The truth is, any tech person in product management can be a technical product manager. All you need is a technical background and enough experience in the field.

Is there a demand for product managers? ›

Great products are the heartbeat of any successful SaaS business, this is why Product Managers are in high demand today. Product Managers can come in many forms, ranging from Generalist PMs to Growth PMs to Technical PMs and even Platform PMs.

What product managers do not do? ›

Finally, product management is not about pricing, promotions, positioning and messaging, or product launch activities. Nor is it about online marketing and customer acquisition strategies or influencer marketing programs.

Which company pays most to product manager? ›

Frequently Asked Questions about Product Manager Salaries
  • Google Product Manager Salary - ₹55.8 Lakhs per year.
  • Go-Jek Product Manager Salary - ₹45.5 Lakhs per year.
  • Adobe Product Manager Salary - ₹44.2 Lakhs per year.
  • Salesforce Product Manager Salary - ₹39.6 Lakhs per year.

How old is the average product manager? ›

Age Statistics in Product Management

54% were between the ages of 45 – 54. Interestingly, the same study conducted in 2019 showed that 34% of PMs were 30 – 39, and 34% were 40 – 49. 19% were in their fifties, and only 9% were in their twenties.

Which job has highest salary? ›

Top 11 Highest Paying Jobs in India
  • Medical Professionals (Doctors and Surgeons)
  • Data Scientist.
  • Machine Learning Experts.
  • Blockchain Developer.
  • Full Stack Software Developer.
  • Product Management.
  • Management Consultant.
  • Investment Banker.
4 Aug 2022

What is the future of product management? ›

The product management market is expected to reach USD 31.84 billion by 2025. Thus, for aspiring and existing product managers who are planning to climb further ahead in the domain, the future is as bright as the sun, if not brighter. All that they need is the right training and mentorship.

Are product managers happy? ›

In general, product managers are happy at work and satisfied with their current position, rating their happiness at 3.8 on a 5-point scale. More significantly, only 9% of respondents ranked their happiness a “1” or “2,” indicating that very few product managers are unhappy.

Can a product manager become CEO? ›

With hands-on experience in this approach, a product manager can prosper in an executive leadership position. In sum, product managers play a crucial role in product development and acquire the right skills that will help them flourish in their career and ascend to the CEO post.

Is it better to be a program manager or a product manager? ›

While Product Management focuses on the specifics, Program Management takes a more comprehensive and organization-wide view of any business initiative, including product development.

What is difference between program manager and product manager? ›

Program managers take a lateral view across the organization. While product managers develop deep expertise on a particular product, program managers need to identify and coordinate interdependencies among several products, projects, and strategic initiatives.

Do product managers work on weekends? ›

It's not uncommon for product managers to work 50, 60, or even 70 hours per week. To-dos pile up and speed is of the essence, so work often spills over into nights and even weekends. The extra hours can help finish an urgent project, but often leave people feeling burnt out and unfulfilled.

Is product manager the best job in tech? ›

Summary. Product management is one of the best non-programming roles in the tech industry, and tech is one of the most attractive industries to work in. It builds more widely-applicable skills than software engineering roles and has comparable pay.

What degree do you need for product development? ›

Earn a bachelor's degree

Attending a four-year bachelor's degree program is the minimum education requirement for product developers. Depending on the industry a product developer wants to work in, they can pursue a bachelor's degree in food chemistry, marketing and sales, industrial design or engineering.

Who is higher than a project manager? ›

Program/Project Director: A senior position, a project director manages a project portfolio, and often is the head of the department. Head of Program/Project: Manages entirety of project organization, a senior, C-level executive.

What is the difference between a product owner and product manager? ›

The product manager or product marketing manager studies the customer's wants and needs, whereas the product owner makes sure that product development is following the product roadmap. The product manager decides what is going to be built or adapted and the product owner makes sure the development team does just that.

What is the difference between business analyst and product manager? ›

The Differences: Business Analyst VS Product Manager

Below are two main differences between Product Management and Business Analysis. Product Managers are focused on developing Products; Business Analysts are focused on developing capabilities for the business. For Product Managers, the ultimate goal is the product.

Is Google PMP certification worth it? ›

The Google Project Management Certificate is definitely worth it. It will help you build job-ready skills to start a career as a project manager. The course is prepared by Google project managers and is recognized in the industry as valid certification for project management entry-level positions.

How hard is it to get a PM job at Google? ›

It's therefore no surprise that landing the role as a Google PM is extremely difficult. In fact, the Google Associate Product Manager (APM) program haws a 0.55% acceptance rate. That's where Google product manager interview prep can help you stand out among the sea of other candidates.

Are Google certificate courses free? ›

There is no charge for the Associate Android Developer Certification training. However, the certification exam costs $149 per attempt. The courses are taught by Google employees.

Which stream is best for product management? ›

However if one plans to be a product manager specific to design or technical products, the science stream would be preferred. One can either apply for a bachelor's degree in business management and then apply for a Masters's program in business management.

How can I become a product manager without MBA? ›

Become a product manager without an MBA – do this instead
  1. Learn about the process of product management. As a product manager, you'd be bombarded with problems vying for your attention. ...
  2. Become a jack of all trades. ...
  3. Become a great storyteller. ...
  4. Get formal training. ...
  5. Build something to learn everything. ...
  6. Finally, be persistent.
14 Sept 2022

What MBA is good for product management? ›

If there's one degree that is most beneficial to product management types, it's likely a Masters in Business Administration. An MBA program, much like a product management job description, covers a broad swath of topics.

What are the 3 major areas of product management? ›

It identifies the three primary areas of focus for product management, namely: Product discovery. Product Planning. Product Development.

What is an example of product management? ›

Product management examples also include the branding and customer communication required to launch a new product. Each product, in its nascent form, requires proper branding. This creates awareness about the product in the market. Advertising and PR handling also fall under the umbrella of product management.

Which subject is best for product management? ›

However, if you plan to choose your degree with the goal of going into Product Management after graduation, you are best advised to go for subjects around technology, development, project management and innovation management.

How long does it take to become a product manager? ›

Typically, aspiring product managers enter a program with three to five years of business experience, so they already have some of the skills needed for product management.

How can I become a product manager for freshers? ›

How to Become a Product Manager
  1. Create a portfolio of products that showcase your work.
  2. Conduct user and industry research.
  3. Learn about the project management process.
  4. Seek out ways to solve problems in your current role.
  5. Take product management courses.

How can I become a product manager without MBA? ›

Become a product manager without an MBA – do this instead
  1. Learn about the process of product management. As a product manager, you'd be bombarded with problems vying for your attention. ...
  2. Become a jack of all trades. ...
  3. Become a great storyteller. ...
  4. Get formal training. ...
  5. Build something to learn everything. ...
  6. Finally, be persistent.
14 Sept 2022

How do I become a product manager in 2022? ›

5. How to become a product manager: 6 actionable steps
  1. Build up your background knowledge. ...
  2. Start developing your product management skillset. ...
  3. Get certified as a product manager. ...
  4. Build your product management portfolio. ...
  5. Network in the field. ...
  6. Apply for your first product management job (or go for an internal transfer)
5 May 2022

Which stream is best for product management? ›

However if one plans to be a product manager specific to design or technical products, the science stream would be preferred. One can either apply for a bachelor's degree in business management and then apply for a Masters's program in business management.

What is product management MBA? ›

An MBA in product management is a degree course offered by several B-Schools with a concentration or specialization in product management. Therefore, the curriculum for MBA in product management is designed in such a way as to familiarize students with the various roles in the life cycle of a product.

How much experience do you need to be a product manager? ›

Most product management jobs require years of experience. The length of time generally depends on the specific role. High-level management positions, such as a director, request five to 12 years of experience. Entry-level positions — associate product managers — are attainable without any prior skill.

What does a product manager do day to day? ›

Work with product leadership and company leadership to set product objectives aligned with high-level strategy. Prioritize the most strategically valuable feature ideas. Meet with sales, marketing, legal, and leadership to evaluate the viability of feature ideas.

Is there demand for product managers? ›

State of Product Management in 2022

With 20,000+ jobs available on LinkedIn alone, the product management domain is in high demand in India and abroad. According to Jobted, the average salary for a product manager is around 246% higher than the national average salary in India.

How difficult is product management? ›

Because product management blends so many skills and responsibilities, it can be a difficult role to achieve. Product managers often work in other jobs before demonstrating the ability to develop a new product and lead a team. It requires persistence, which makes landing the position worthwhile.

How many hours do product managers work? ›

So, if you work in a startup environment as a PM, you can expect to work somewhere in the range of 40 to 60 hours per week, depending on the company culture. This is merely an estimation but it's something that you may want to consider when choosing which company to apply to.

Does product management require coding? ›

Do product managers need to know how to code? For the majority of jobs, it's not a requirement. However, it can certainly make you more successful in the role. Product management teams lead a product from idea to production, and when they understand the technical side, the process flows a lot more smoothly.

How much do product managers make at Google? ›

The average Google Product Manager salary is $198,742 pa, which includes a base salary of $158,757 plus a bonus of $39,985. This total pay is $82,786 more than the national average for a product manager. Google product manager salary can range from $118,000 to $505,555 pa, with equity ranging from 0k to 100k.

Why do product managers make so much? ›

Product Managers are paid more than Software Engineers according to the latest figures on Glassdoor. The need for experienced Product Managers has increased exponentially in the last 10 to 15 years, especially in the tech industry. Product Managers are paid well because they have an enormous workload to deal with.

What is the difference between a product owner and product manager? ›

The product manager or product marketing manager studies the customer's wants and needs, whereas the product owner makes sure that product development is following the product roadmap. The product manager decides what is going to be built or adapted and the product owner makes sure the development team does just that.

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